What is the meaning of orange?

The meaning of orange is often defined as stimulating, active, cheerful and sociable. It is less arousing than the color red and more pleasantly stimulating. Some common properties of the color orange include:

• Active / Energetic
• Stimulating
• Cheerful
• Sociable (activates the social centers of the brain)
• Enthusiastic / Optimistic / Exciting
• Transformation
• Extroverted
• Richness / Warmth

Because orange is more pleasantly stimulating than red, it is a more beneficial color to use if you want to create a more social, active, and cheerful space. Like the color psychology of red, orange is a very appetizing color and is great to use in restaurants.

The meaning of the color orange as described in “The Herder Dictionary of Symbols: symbols from art, archaeology, literature and religion” is as follows:

“Like most fruits with many seeds, it is a fertility symbol.”

What is the meaning of orange in graphic design and fashion?